To ensure your investment in digital marketing services pays off, it’s vital to track and measure campaign performance. Key metrics include:

Website Traffic: Analyzing the volume and quality of visitors.
Conversion Rates: Monitoring the percentage of visitors who take desired actions.
Engagement Rates: Evaluating how users interact with your content on social media and websites.
ROI: Calculating the return on investment for your marketing spend.
Tools for Analytics
Digital marketing agencies utilize tools like Google Analytics, SEMrush, and HubSpot to provide comprehensive campaign insights and reports.

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